The Effects of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.
Keywords aren’t the attention anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. The majority of the exact anchor text doesn’t use proper grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also be monitoring how quickly you come up with your baclinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It might ignore your backlinks and will likely sandbox the website.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.