The digital signage was developed decades ago by integrating computer programming to the lights that will be displayed in an advertisement. With the rise of better technology in the 21st century, the industry transformed drastically, and there are now a lot of options that a digital marketer could choose. The sector grew tremendously through the years, and the demand for the service increased. There are now 200 companies around the world which offers digital signage solutions, franchise marketing services, and other related offers in the field of advertising. According to the experts, this number would grow further as more companies are becoming interested in the digital signage market. The industry is currently making billions of dollars, and according to the experts, it could generate an income of up to $22 billion by the year 2020.
With the transformation experienced in the field of technology, the demand for digital signage will further increase. According to the top companies in the United States, having digital signage is important, because it would give the businesses a chance to connect with their customers. It can also help lower down the use of papers and plastics for advertisements, and it is an enjoyable experience to witness witty digital signage come into action. The current trend for the industry is focused in the North American market, but it would soon spill out to Asia and Europe, as more cities in these continents are starting to invest in the digital signage market.
Digital signage can be used in many industries. The first one where it can be found would be the inside of restaurants. In the United States, most restaurants – especially fast food – now have digital signage. It helps the people confirm what they ordered are included, and it can also be a chance for them to see the latest advertisement in their most favorite fast food joints. Another use of digital signage would be an unforgettable source of entertainment that would surely keep the customers happy. The digital signage is also used as menus inside the larger restaurants, and according to the report released by restaurant owners, around 20% of restaurants have a 5% increase in the number of sales after they have installed digital signage inside their properties.
Shopping malls are also one of the best places to see digital signage in action. There can be gigantic displays showing the outfits that are currently in stock. In some countries, these displays are also used as a digital fitting room, wherein customers would have to drag and drop certain clothing. Signage inside the malls has also adapted to become digital. A shopping mall would look daunted and boring if there are no gigantic digital signages installed inside.
Digital signages are also used in the cinema complex, especially when showing a trailer. It is also used today in many hotels, airports, and seaports, among others. The technology behind the digital signage is expected to transform further into the future, and many people will depend on the technology.