Writing quality and interesting content is an option. You have to set aside time to work creating quality content and building good performance. Or you would prefer to take the easy path and write makeshift content, choices that ultimately harm you because it will only waste time and energy. The choice for content marketers is clear. To improve SEO ranking, get traffic and leads.
If you write content with your own work, search engines will help your site get more exposure. Google doesn’t like it and will penalize sites with duplicate content. On the other hand, Google wants to reward high-quality sites that contain original content. First, we need to see what makes quality content.
Create Original Content
As mentioned above, original content is in line with Google and your site visitors. Tracing other people’s content will result in penalties from Google that can get you back to square one. Originality also means originality. Your idea must be original. Using the same concept or post, again and again, means not original. If your content is published, no one will give a link to it, and this means violating the purpose of writing content from the start.
Can Give Answers
When people use search engines, what they want is an answer, and it becomes the job of search engines to give answers. Similarly, when people read a blog post, see an infographic, or watch a video, they want an answer to gain knowledge. One important tip for you, people not only want answers, but they want answers quickly. So make your content easy to read so people can catch important parts quickly.
Accurate in Reporting and Taking Information
You write an article for a company blog, hundreds of people read it but it turns out that what you wrote is inaccurate. You can imagine the negative impact on the company and your personal reputation. Remember, your blog is a reflection of your company. If there is a problem with the blog, it will have an impact on how people see your product.
Create Engaging Content
Engaging content offers something new, new perspective, knowledge, something useful, inspiring, or entertaining. Engaging content gives readers something they have never seen before. Read our article about keyword secrets can be ranked in Google.
That’s my tips about effective content strategy. Writing quality and interesting content is not easy, but it will feel easier when you write something that you have a passion.